Jessica Sibila shared her journey leading her to her current role as Executive Director of The Exhibitor Advocate and what drives her to advocate for exhibitors every day. The Exhibitor Advocate is on a mission to raise awareness of exhibitor challenges and collaborate with all industry stakeholders to promote and cultivate open communication, consistent standards and industry best practices. Jessica has held positions on both the show management and exhibitor side of the trade show industry. She understands the unique challenges of the industry and believes that collaboration between all stakeholders will uphold exhibitions and events as a valuable and irreplaceable marketing channel.